Croatia’s CTV advertising market is projected to reach 150 million USD in 2026, reflecting rapid adoption of streaming services and increased viewer engagement. The digital ad market now accounts for 65% of total advertising, driven by mobile and connected TV devices. The average ad spend per user is expected to rise to 45 USD, indicating higher advertiser investment per consumer as digital consumption deepens.
With over 4.2 million CTV users, Croatia’s digital advertising ecosystem is expanding swiftly. The 14% growth rate demonstrates a robust shift toward targeted, digital formats that offer better ROI for brands. This trend highlights a significant move away from traditional media, emphasizing the importance of digital channels in Croatia’s advertising landscape.