By 2026, Colombia's e-commerce sector has seen a steady increase in average order value, reaching $65, driven by expanding middle-class purchasing power and improved logistics. Mobile commerce dominates, accounting for 68% of transactions, reflecting widespread smartphone adoption.
The growing digital infrastructure and increased internet penetration have contributed to a total revenue of $8.5 billion. With 24 million active online shoppers, Colombia continues to solidify its position as a key e-commerce market in Latin America, attracting both local and international retailers.