E-commerce Statistics in China (2026)

China's e-commerce sector continues to expand rapidly in 2026, with an average order value of ¥1,200. The dominance of mobile commerce remains evident, with nearly 78% of transactions conducted via smartphones, reflecting China’s high smartphone penetration and digital maturity. The total e-commerce revenue has surged past ¥12.5 trillion, driven by increasing consumer trust and expanding digital infrastructure, positioning China as the largest online retail market globally.

The number of active online shoppers has reached approximately 950 million, highlighting the country's extensive digital consumer base. Average daily spending per shopper stands at ¥130, indicating robust online shopping activity. These dynamics suggest sustained growth and innovation in China’s digital economy, further supported by advancements in logistics, payment systems, and AI-driven personalized shopping experiences.