USD 45
Average Order Value
The average online purchase in CAR is projected to be $45 in 2026, reflecting growing consumer confidence and expanding digital retail.
USD 120 million
E-commerce Revenue
Total e-commerce revenue in CAR is expected to reach $120 million in 2026, driven by increased internet penetration and mobile adoption.
1.2 million
Online Shoppers
The number of online shoppers in CAR is estimated at 1.2 million, representing a significant increase from previous years.
65%
Mobile Commerce Share
Mobile devices account for 65% of e-commerce transactions, highlighting the importance of mobile-friendly platforms.
40%
Digital Payment Penetration
Approximately 40% of online purchases utilize digital payment methods, indicating growing financial inclusion.
The e-commerce landscape in Central African Republic is experiencing rapid growth, with average order values rising as consumers become more accustomed to online shopping. Mobile commerce dominates, making it essential for retailers to optimize their platforms for mobile devices. Increased internet access and digital payment options are fueling this expansion, creating new opportunities for local businesses and international investors alike.
Despite the positive trends, challenges such as limited infrastructure and low digital literacy remain. However, government initiatives and private sector investments are improving connectivity and digital skills. As a result, e-commerce in CAR is poised for further development, with a larger share of the population participating in digital trade and contributing to economic growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.