Cambodia's e-commerce sector is experiencing rapid growth, with the average order value reaching $45 in 2026. The increasing smartphone penetration and improved logistics have fueled higher online spending, especially among young consumers. Mobile commerce dominates the landscape, accounting for 65% of all transactions, reflecting a shift towards more convenient shopping methods.
Total revenue from online sales has surpassed $1.2 billion, driven by expanding internet access and digital payment adoption. With over 4.5 million online shoppers, Cambodia is seeing a steady increase in online shopping frequency, averaging 12 transactions annually per person. This trend indicates a maturing e-commerce environment poised for further expansion.