1.8 million
Number of active live commerce users
Bulgaria's growing digital market
3.2
Average daily live shopping sessions per user
Increased consumer engagement
€420 million (approx. $450 million)
Social commerce sales revenue
Digital retail expansion
27%
Percentage of e-commerce sales via social platforms
Social media influence
€125 (approx. $134)
Average spend per live commerce user
Enhanced consumer purchasing power
Bulgaria's live commerce sector has seen rapid growth, with 1.8 million active users in 2026. The average user participates in over three live shopping sessions daily, reflecting increased consumer interest in real-time digital shopping. The revenue from social commerce has reached approximately €420 million, driven by rising smartphone penetration and improved internet infrastructure, making social platforms key retail channels.
The social commerce landscape now accounts for 27% of Bulgaria's total e-commerce sales, indicating a shift towards integrated social shopping experiences. Consumers are spending an average of €125 per live shopping session, demonstrating stronger purchasing confidence. This digital shift is expected to continue expanding as brands leverage live and social commerce to reach younger demographics and boost sales.
Frequently Asked Questions
What are the main platforms for live commerce in Bulgaria?
Facebook, Instagram, and TikTok are the leading platforms for live shopping in Bulgaria, offering integrated features for real-time sales.
How has social commerce impacted traditional retail in Bulgaria?
Social commerce has significantly increased online sales, encouraging traditional retailers to adopt digital strategies and live selling to stay competitive.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.