By 2026, Bulgaria has seen a significant increase in AI content creation adoption among digital marketing agencies, reaching 65%. With rising investments of €120 million, companies are leveraging AI tools to produce more engaging and personalized content at lower costs. The average output of 1,200 pieces per firm indicates a shift towards automated content workflows, improving efficiency and reach.
The Bulgarian digital audience demonstrates high engagement, with 72% interacting with AI-generated content regularly. This trend reflects growing trust and familiarity with AI tools in marketing strategies. As costs drop to €0.05 per word, small and medium enterprises are increasingly adopting AI content creation, positioning Bulgaria as a competitive player in regional digital marketing.