1.2 billion USD
Total E-commerce Revenue
Bulgaria's e-commerce revenue in 2026
35%
Online Retail Penetration
Percentage of retail sales conducted online
€55
Average Order Value
Average transaction value in Bulgaria's e-commerce
65%
Mobile Commerce Share
E-commerce transactions via mobile devices
3.5 million
Number of E-commerce Shoppers
Consumers actively purchasing online in Bulgaria
Bulgaria's e-commerce sector is projected to reach 1.2 billion USD in revenue by 2026, driven by increased internet penetration and smartphone adoption. The online retail penetration of 35% indicates a significant shift towards digital shopping, supported by improved logistics and payment solutions. The average order value of €55 reflects growing consumer confidence and a broader product range available online.
Mobile commerce continues to dominate Bulgaria's e-commerce landscape, accounting for 65% of transactions. With 3.5 million active online shoppers, the market is expanding rapidly, especially among younger demographics. This growth presents opportunities for local businesses to leverage digital marketing and enhance their online presence, fostering a robust digital economy in Bulgaria.
Frequently Asked Questions
What are the main drivers of e-commerce growth in Bulgaria?
Increased internet and smartphone penetration, improved logistics, secure payment options, and changing consumer preferences are key drivers.
How is mobile commerce impacting Bulgaria's e-commerce market?
Mobile commerce accounts for 65% of transactions, making it essential for businesses to optimize their platforms for mobile users.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.