Bulgaria's CTV advertising market is experiencing rapid growth, with an estimated spend of €150 million in 2026. The digital advertising sector now accounts for 65% of the total ad market, driven by increased CTV device adoption and changing consumer viewing habits. The expanding user base of 3.8 million Bulgarians accessing CTV platforms highlights the market's potential for targeted advertising.
Advertisers are allocating more budget to CTV due to its effectiveness in reaching tech-savvy audiences. The average monthly spend of €39 per user indicates strong engagement levels. As the market continues to grow at an 18% annual rate, Bulgaria is becoming a significant player in Eastern Europe's digital advertising landscape, offering new opportunities for brands seeking digital visibility.