$85
Average Order Value (AOV)
Average spending per online order in Brunei in 2026
$320 million
Total E-commerce Revenue
Total online sales revenue generated in Brunei in 2026
580,000
Number of E-commerce Users
Number of active online shoppers in Brunei in 2026
72%
Mobile Commerce Penetration
Percentage of e-commerce transactions via mobile devices in Brunei in 2026
15%
E-commerce Market Growth Rate
Annual growth rate of Brunei's e-commerce sector in 2026
Brunei's e-commerce sector is experiencing steady growth, with an average order value of $85 in 2026. The total revenue has reached approximately $320 million, driven by increased internet penetration and smartphone usage. The majority of transactions are conducted via mobile, accounting for 72% of online sales, reflecting a shift towards mobile commerce.
The expanding user base of nearly 580,000 active online shoppers supports a 15% annual growth rate. Government initiatives and improved logistics infrastructure are further fueling this digital market expansion, making Brunei a promising emerging e-commerce hub in Southeast Asia.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.