Brazil's e-commerce sector in 2026 continues to grow robustly, with the average order value reaching R$ 1,200, reflecting increased consumer confidence and higher-value transactions online. The total revenue surpasses BRL 220 billion, driven by expanding digital infrastructure and smartphone adoption. Mobile commerce accounts for 65% of sales, emphasizing the importance of mobile-friendly platforms for retailers targeting Brazilian consumers.
With approximately 70 million active buyers, Brazil demonstrates strong digital engagement, and the average monthly spend per buyer of R$ 350 signals healthy consumer spending habits. The ongoing expansion of logistics and digital payment solutions further support this growth, positioning Brazil as a key emerging market in Latin America’s e-commerce landscape. Retailers are focusing on personalized experiences to capture this expanding customer base.