Benin's e-commerce sector is experiencing significant growth in 2026, driven by increased internet access and mobile device adoption. The average order value of 45 USD reflects a shift towards higher-value transactions, supported by expanding digital payment infrastructure. The total revenue of approximately 120 million USD indicates a thriving online market, with nearly 1.8 million consumers actively shopping online. Mobile commerce dominates, accounting for 65% of transactions, highlighting the importance of mobile-friendly platforms.
The rise in digital payment usage to 70% underscores the country’s progress in financial inclusion and secure online transactions. As e-commerce continues to develop, small and medium-sized enterprises are increasingly leveraging online platforms to reach customers, boosting overall economic activity. Continued investments in internet infrastructure and payment security are expected to further accelerate growth and consumer confidence in Benin's digital economy.