Barbados's e-commerce sector has experienced steady growth, with the average order value reaching $120 in 2026. The total revenue of around $250 million reflects increased consumer confidence and digital adoption. Mobile commerce dominates, accounting for 65% of transactions, driven by widespread smartphone use and improved mobile payment options. The growing number of online shoppers highlights the expanding digital economy on the island.
The 12% annual growth rate indicates a robust digital market, supported by infrastructure improvements and increased internet penetration. Local businesses are increasingly adopting online platforms, further fueling growth. As e-commerce matures, Barbados is poised to see continued expansion, benefiting consumers with more choices and competitive prices while fostering economic development through digital innovation.