Zambia's e-commerce sector is experiencing significant growth, with revenues expected to reach $1.2 billion in 2026. The increasing smartphone penetration and expanded internet access are driving more consumers to shop online, boosting the overall market size. Local businesses are rapidly adopting digital platforms, further fueling this upward trend and fostering a more competitive retail environment.
The growing user base of 4.8 million indicates a broader acceptance of online shopping, with mobile commerce accounting for the majority of transactions. As digital infrastructure improves and payment methods become more secure, Zambia's e-commerce landscape is poised for continued expansion, offering new opportunities for both local and international retailers.