USD 45 million
Total CTV Ad Spend
Projected digital advertising expenditure on CTV platforms in Zambia for 2026
65%
Mobile CTV Usage
Percentage of users accessing CTV content via mobile devices in Zambia
12%
Ad Market Share CTV
Share of total digital ad spend allocated to CTV in Zambia
USD 15,000
Average Ad Spend per Campaign
Average budget for a typical CTV ad campaign in Zambia
18% annually
Growth Rate of CTV Ad Spend
Expected annual increase in CTV advertising expenditure in Zambia
Zambia's CTV advertising sector is experiencing rapid growth, with total spend reaching an estimated USD 45 million in 2026. The shift towards mobile devices has driven a significant increase in mobile CTV consumption, accounting for 65% of usage. Marketers are increasingly allocating a larger share of their digital budgets to CTV, which now holds 12% of the total digital ad market, reflecting the platform's rising influence.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.