In 2026, Yemen's CTV advertising market is estimated to reach $2.5 million, reflecting a growing shift towards digital platforms in the country. The digital ad penetration rate is projected at 35%, indicating increased consumer engagement with connected TV content, despite the country's ongoing challenges. The number of CTV users is anticipated to be around 1.2 million, supporting the increasing importance of CTV in Yemen's digital ad ecosystem.
This growth signifies a strategic move by advertisers to target Yemeni consumers through connected TV channels, capturing a larger share of the digital ad budget. Average ad spend per user is expected to be approximately $2.08, with CTV ads representing around 12% of the total digital advertising spend. These trends highlight Yemen's emerging digital advertising landscape, driven by expanding internet access and mobile device usage.