Vietnam's e-commerce sector continues to grow rapidly in 2026, driven by increasing internet penetration and mobile device usage. The average conversion rate of 3.8% indicates improved shopping efficiency, reflecting better user experience and targeted marketing strategies. Mobile commerce dominates, accounting for over two-thirds of transactions, highlighting the importance of mobile-friendly platforms for local retailers.
With over 45 million online shoppers and a total revenue surpassing VND 320 trillion, Vietnam's digital economy is expanding robustly. The average order value of about VND 1.2 million suggests increasing consumer confidence and higher spending levels. E-commerce's growth is likely supported by improved logistics, payment options, and government initiatives to promote digital transformation across the country.