Austria's e-commerce sector continues to grow steadily, with a conversion rate of 3.8% in 2026. The total revenue has reached EUR 12.5 billion, driven by increasing smartphone usage and a shift towards online shopping. The number of online shoppers surpasses 7 million, reflecting widespread digital adoption. Mobile commerce dominates, accounting for 67% of transactions, indicating consumers' preference for convenient, on-the-go shopping experiences.
Average order values remain healthy at EUR 105, supporting sustained e-commerce growth. Businesses are investing more in user experience and personalized marketing to boost conversions. As Austria's digital infrastructure improves, we expect these figures to rise further, reinforcing Austria's position as a mature online marketplace in Europe. The focus on seamless payment options and quick delivery services continues to drive consumer satisfaction and loyalty.