Afghanistan's e-commerce sector in 2026 demonstrates steady growth despite infrastructural challenges. The conversion rate of 2.5% indicates increasing consumer trust and digital adoption, driven mainly by mobile commerce which accounts for 65% of transactions. With an online retail market valued at USD 220 million, more businesses are shifting to digital platforms to reach a broader customer base in urban and semi-urban areas.
The expansion of internet access to 28% of the population has been pivotal in this growth trajectory. Average order values around USD 45 suggest a rising middle class and improved logistics. Continued investments in digital infrastructure and mobile technology are expected to further accelerate e-commerce adoption across Afghanistan, opening new opportunities for local entrepreneurs and international merchants.