Andorra's e-commerce sector is experiencing steady growth with a 3.8% conversion rate in 2026, driven by high internet penetration and digital literacy. The total revenue of €120 million highlights increased consumer confidence in online shopping, especially through mobile devices which account for 65% of transactions. The average order value remains robust at €80, indicating healthy consumer spending habits within the small nation.
The rising number of e-commerce users, now around 150,000, reflects broader digital adoption and improved logistics infrastructure. Small businesses continue to expand their online presence, benefiting from targeted marketing and secure payment systems. As digital commerce matures, Andorra is becoming a notable player in regional online retail, fostering economic diversification and innovation.