2.8%
Average Conversion Rate
E-commerce conversion rate in Argentina for 2026
USD 15.2 billion
Total E-commerce Revenue
Projected online sales revenue in 2026
65%
Mobile Commerce Share
Percentage of e-commerce transactions via mobile devices
20 million
Number of Online Shoppers
Estimated active online shoppers in Argentina
USD 120
Average Order Value
Average spent per purchase in 2026
Argentina's e-commerce sector continues to grow robustly, with a conversion rate of 2.8% in 2026, reflecting increasing consumer trust and improved digital infrastructure. The total revenue of USD 15.2 billion indicates a significant shift toward online retail, supported by widespread smartphone usage accounting for 65% of transactions. This trend highlights the importance of mobile-friendly platforms and targeted marketing strategies to capture the expanding customer base.
The average order value of USD 120 suggests consumers are willing to spend more per transaction, driven by improved payment options and product variety. With around 20 million online shoppers, the market presents substantial opportunities for local and international brands. Continued investments in logistics and payment security are expected to further boost conversion rates and overall e-commerce growth in Argentina.
Frequently Asked Questions
What factors are driving e-commerce growth in Argentina?
Key drivers include increased internet penetration, mobile device usage, improved payment options, and a rising middle class seeking convenient shopping options.
How can businesses improve their conversion rates in Argentina?
Businesses should optimize website usability, offer multiple secure payment methods, and personalize marketing to increase consumer trust and engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.