In 2026, Vatican City's e-commerce revenue is projected to reach €3.2 million, reflecting steady growth driven by increasing digital adoption among its residents and visitors. The e-commerce penetration rate is about 15%, indicating a modest but expanding online shopping scene. The average transaction value of €120 suggests a focus on premium and religious-related merchandise, catering to both locals and international visitors.
Mobile commerce accounts for 60% of all online transactions, emphasizing the importance of mobile-friendly platforms in this small country. Despite its limited population, the Vatican has seen a rise in online religious goods and souvenir sales, facilitated by digital platforms. This trend is expected to continue as the country embraces more digital payment solutions and e-commerce services tailored to its unique demographic.