Uzbekistan's e-commerce market is rapidly expanding, with total revenue reaching approximately 1.2 billion USD in 2026. Live commerce has gained significant traction, with 4.5 million users engaging in live shopping events. Social commerce is now a key channel, with 35% of internet users participating, reflecting increasing digital adoption and consumer trust.
The average spend per social commerce user has risen to 270 USD annually, indicating growing consumer confidence in online purchasing. The total number of live broadcasts has surpassed 250,000, showcasing the vibrant growth of live shopping platforms as brands and influencers utilize this trend to boost sales and brand loyalty.