Live Commerce Statistics in Uruguay (2026)

Uruguay has experienced significant growth in live and social commerce by 2026, with over 1.2 million users actively participating in live shopping events. The market value reaching USD 550 million reflects increased consumer trust and digital adoption, driven by mobile-friendly platforms and local influencers. Average transaction values are rising as consumers become more comfortable with online engagements, indicating a maturing e-commerce ecosystem.

The high engagement rate of 65% signifies Uruguay's strong digital penetration and the shifting consumer behavior towards social media-driven shopping. Retailers are leveraging live streams and social platforms to boost sales, especially among younger demographics. Continued technological advancements and improved internet infrastructure are expected to sustain this upward trajectory, making Uruguay a notable player in Latin America's digital commerce landscape.