E-commerce Statistics in Uruguay (2026)

Uruguay's e-commerce sector is experiencing robust growth, with revenue reaching USD 2.4 billion in 2026. The increasing internet penetration and smartphone adoption are driving more consumers towards online shopping, reflected in a 58% penetration rate. The average transaction value has grown steadily, indicating higher consumer confidence and a wider variety of products available online. Mobile commerce now dominates, accounting for 65% of all transactions, emphasizing the importance of mobile-friendly platforms.

Businesses in Uruguay are adapting quickly to digital trends, expanding their online presence to capture the expanding e-commerce market. The rise in online shoppers, totaling around 1.8 million, highlights the country's digital readiness and consumer shift from traditional retail. As e-commerce continues to mature, local payment systems and logistics infrastructure are expected to improve further, supporting sustained growth and increased consumer spending in the digital economy.