45
Total CTV Ad Spend (USD millions)
Uruguay's CTV advertising expenditure is projected to reach $45 million in 2026.
35%
Percentage of Digital Ad Budget Allocated to CTV
Approximately 35% of Uruguay's digital ad budget is dedicated to CTV advertising in 2026.
1,200
Number of CTV Ad Campaigns
Uruguay will have around 1,200 CTV ad campaigns running in 2026.
3,750
Average Cost per CTV Campaign (USD)
The average cost per CTV advertising campaign is estimated at $3,750.
80%
CTV Penetration Rate in Households
Uruguay’s household CTV penetration is projected to reach 80% in 2026.
Uruguay's digital advertising landscape is increasingly shifting towards connected TV (CTV), with a forecasted spend of $45 million in 2026. The growth is driven by rising household CTV penetration, which is expected to reach 80%, enabling advertisers to target audiences more effectively. The allocation of 35% of the digital ad budget to CTV reflects the medium's rising importance in Uruguay's marketing strategies.
The number of CTV campaigns set to run in Uruguay will likely hit 1,200, with an average campaign costing around $3,750. As consumer habits evolve and internet connectivity improves, businesses are investing more in CTV to reach viewers on their preferred devices. This trend indicates a maturing digital advertising market with significant potential for further expansion in the coming years.
Frequently Asked Questions
What is driving the growth of CTV advertising in Uruguay?
Increased household CTV penetration, improved internet infrastructure, and the shift towards digital media consumption are key factors fueling CTV ad growth in Uruguay.
How does Uruguay's CTV ad spending compare to other Latin American countries?
Uruguay's CTV ad spending is expected to be moderate but rapidly growing, positioning it among the leading Latin American countries adopting connected TV advertising strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.