45.3
CTV Ad Spend (USD billions)
Projected connected TV advertising expenditure in the US for 2026.
25%
Percentage of Digital Ad Budget
Share of total digital advertising budget allocated to CTV in 2026.
210
Number of CTV Users (millions)
Estimated number of connected TV users in the US by 2026.
215
Average CTV Ad Spend per User (USD)
Average advertising spend per connected TV user in 2026.
1.8
CTV Ad Click-Through Rate (%)
Average click-through rate for CTV ads in 2026.
By 2026, the US sees a significant rise in connected TV ad spending, reaching approximately $45.3 billion, reflecting increased consumer engagement and digital media consumption. CTV now accounts for a quarter of the digital advertising budget, emphasizing its importance in marketing strategies. The number of connected TV users is estimated at 210 million, indicating widespread adoption across various demographics.
Advertisers are allocating more budget per user, with an average spend of $215, showcasing a shift toward high-value, targeted advertising on CTV platforms. The click-through rate for CTV ads remains competitive at 1.8%, highlighting effective engagement. This growth underscores the shift in advertising channels, making CTV a central component of digital marketing in the US.
Frequently Asked Questions
What factors are driving CTV ad growth in the US?
Increasing consumer adoption of smart TVs and streaming services, along with targeted advertising capabilities, are major drivers of CTV ad growth in the US.
How does CTV advertising compare to traditional TV advertising?
CTV offers more precise targeting and measurable results, making it more attractive to advertisers compared to traditional TV, which is less data-driven.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.