The UAE’s e-commerce sector is projected to reach approximately USD 12.5 billion in revenue by 2026, driven by widespread smartphone use and a digitally savvy population. With over 4.2 million active online shoppers, consumer confidence in digital transactions continues to rise, supporting sustained growth. The dominance of mobile commerce, accounting for nearly 67% of total e-commerce revenue, underscores the importance of mobile-friendly platforms and fast, secure payment options.
As more local and international brands expand their online presence, the number of e-commerce platforms is expected to surpass 1,200 in 2026. The average spend per user is estimated at nearly USD 3,000 annually, reflecting increased online spending on fashion, electronics, and groceries. These trends highlight the UAE’s position as a regional leader in digital commerce innovation and consumer adoption.