250
Total CTV Ad Spend (USD million)
Reflects rapid growth in digital advertising in UAE
35%
Percentage of Digital Ad Budget on CTV
Indicates increased investment in connected TV platforms
9.5
Number of CTV Users (millions)
Represents UAE's expanding digital viewer base
65
Average CTV Ad View Time (minutes/day)
Shows high engagement levels among viewers
1.8%
CTV Ad Click-Through Rate
Demonstrates effective ad targeting and viewer interest
By 2026, the UAE's CTV advertising market has surged to an estimated $250 million, reflecting the nation's rapid digital transformation. A significant 35% of digital ad budgets are now allocated to CTV, driven by the growing number of connected devices and viewer engagement. The increasing number of CTV users, now around 9.5 million, underscores the country's shift toward digital consumption, making CTV a vital component of advertising strategies.
Average daily viewing time on CTV platforms has reached 65 minutes, indicating strong user engagement. The click-through rate of 1.8% demonstrates that advertisers are successfully reaching targeted audiences. As digital consumption continues to grow, UAE brands are expected to further invest in CTV advertising to capitalize on its effectiveness and reach a highly engaged, affluent audience.
Frequently Asked Questions
What is the main driver behind increased CTV ad spending in the UAE?
The proliferation of smart TVs and connected devices, along with rising consumer engagement in digital content, are key factors driving increased CTV ad investments.
How effective are CTV ads in the UAE's digital marketing landscape?
With a CTR of 1.8% and high viewer engagement, CTV ads are becoming a highly effective channel for brands to reach targeted audiences in the UAE.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.