USD 45 billion
E-commerce Revenue
Total online sales revenue projected for 2026
62%
Online Shopper Penetration
Percentage of Internet users making online purchases
55 million
Number of E-commerce Users
Total active online shoppers in Turkey
78%
Mobile Commerce Share
Percentage of e-commerce transactions via mobile devices
USD 85
Average Transaction Value
Average spend per online purchase
Turkey's e-commerce sector is experiencing rapid growth, with revenues reaching approximately USD 45 billion in 2026. The increasing internet penetration and mobile device usage continue to drive more consumers online, with over 62% of internet users shopping digitally. The majority of transactions now occur on mobile platforms, reflecting the country's strong mobile broadband infrastructure and digital habits.
The expanding e-commerce landscape is further supported by a rising number of online shoppers, totaling around 55 million. The average transaction value has increased to USD 85, indicating higher consumer confidence and spending. These trends highlight Turkey's evolving digital economy, positioning it as a key player in regional e-commerce markets.
Frequently Asked Questions
What are the main factors driving e-commerce growth in Turkey?
Increasing internet penetration, mobile device usage, improved logistics, and expanding digital payment options are key factors fueling Turkey's e-commerce growth.
How has mobile commerce impacted online shopping in Turkey?
Mobile commerce now accounts for 78% of transactions, making mobile devices the primary platform for online shopping, driven by widespread smartphone use and improved mobile apps.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.