4.8 million
Number of Social Commerce Users
Total social commerce users in Tunisia in 2026
150 TND ($52)
Average Monthly Spending on Live Commerce
Average amount spent per user monthly on live commerce platforms
35%
Percentage of Population Engaged in Live Shopping
Proportion of Tunisians participating in live commerce activities
28%
Growth Rate of Social Commerce Transactions
Annual increase in social commerce sales from 2025 to 2026
12,000
Number of Live Commerce Hosts
Active live sellers and hosts on social platforms in Tunisia
Tunisia's social commerce sector has experienced rapid growth, reaching nearly 5 million users in 2026. The average monthly spending indicates increased consumer confidence and engagement with live shopping experiences, driven by improved internet access and smartphone penetration. The 35% participation rate reflects a significant shift towards digital retail, especially among young adults and urban populations, fostering a vibrant online marketplace.
The 28% growth in social commerce transactions signifies expanding vendor activity and consumer trust in live shopping. With over 12,000 active hosts, Tunisian sellers are leveraging live streams to showcase products, enhance customer interaction, and boost sales. This trend is expected to continue as digital infrastructure and mobile commerce adoption improve, making social commerce a key retail channel in Tunisia’s economy.
Frequently Asked Questions
What are the main social commerce platforms in Tunisia in 2026?
Facebook, Instagram, and TikTok dominate Tunisia's social commerce scene, with local apps gaining popularity among small businesses and influencers.
How has live commerce impacted traditional retail in Tunisia?
Live commerce has significantly boosted online sales, reduced brick-and-mortar dependence, and created new opportunities for small vendors to reach wider audiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.