$1.2 billion
Total E-commerce Revenue
Projected total e-commerce revenue in Tunisia for 2026
4.5 million
Digital Payment Users
Number of digital payment users in Tunisia in 2026
18%
Online Retail Market Share
Share of total retail sales conducted online in Tunisia
$480 million
Mobile Commerce Transactions
Value of mobile commerce transactions in 2026
65%
Internet Penetration Rate
Percentage of Tunisians with internet access in 2026
The surge in mobile commerce, valued at approximately $480 million, highlights the importance of mobile-friendly platforms in Tunisia’s digital economy. As internet penetration approaches 65%, more Tunisians are expected to engage in online transactions, fostering further growth. Continued investments in digital infrastructure and e-commerce logistics will be crucial for sustaining this positive trajectory and expanding market accessibility.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.