Tonga's digital advertising landscape is experiencing rapid growth, with CTV ad spend reaching an estimated 1.2 million USD in 2026. The digital market now accounts for 35% of total advertising, reflecting increased consumer engagement with streaming services. The number of CTV viewers continues to rise, driven by improved internet infrastructure and mobile device adoption across the islands.
Advertisers are increasingly allocating larger budgets to CTV platforms, recognizing their effectiveness in reaching Tongan audiences. The average ad spend per viewer remains modest but is growing steadily, indicating a shift towards more targeted and personalized advertising strategies. This trend highlights digital transformation within Tonga's media landscape, opening new opportunities for local and international brands.