Live Commerce and Social Commerce Statistics in Togo (2026)

In 2026, Togo has seen a significant rise in social commerce, with over 1.2 million users actively participating in buying and selling via social media platforms. The growth is driven by increased smartphone penetration and improved internet infrastructure, making social commerce more accessible across urban and rural areas. Live commerce platforms have gained popularity, contributing USD 45 million in transaction volume, reflecting strong consumer engagement.

The average monthly spend per social commerce user has reached USD 38, indicating a growing trust in online transactions and digital payment methods. With approximately 15,000 active sellers, Togo's live commerce ecosystem continues expanding, fostering small business growth. The 25% penetration rate among internet users shows a promising future for digital trade, especially as local brands leverage social media for marketing and sales strategies.