Togo's digital advertising landscape is expanding rapidly, with CTV ad spending reaching approximately $12.5 million in 2026. The market share for digital ads now accounts for nearly half of the total advertising budget, reflecting increased consumer engagement via connected TV platforms. The number of active CTV users has grown to nearly 5 million, driven by rising internet penetration and affordable smart devices across the country.
This growth indicates a shift in advertising strategies, with more brands prioritizing targeted, screen-based campaigns on CTV platforms. The average weekly spend of $2.60 per user suggests high engagement levels, while the 22% annual revenue growth emphasizes the sector's expanding revenue streams. Togo’s digital ad ecosystem is poised for continued evolution as consumers increasingly adopt connected devices.