Thailand's live commerce sector is experiencing rapid growth, driven by increased smartphone adoption and social media usage. With nearly half of online shoppers participating in live shopping, the industry is projected to reach over 10.8 billion USD in revenue by 2026. Social commerce platforms are becoming central to consumer purchasing, especially among younger demographics, fueling brand engagement and sales.
The surge in daily live shopping sessions highlights the popularity of real-time shopping experiences. Consumers are attracted to interactive formats, leading to higher average spend per buyer. As digital infrastructure improves, Thai businesses are investing heavily in live commerce strategies to tap into this expanding market, making Thailand a significant player in Southeast Asia’s digital economy.