Thailand's CTV advertising market is experiencing rapid growth, with a projected spend of USD 1.2 billion in 2026. The increasing penetration of smart TVs and affordable internet access has boosted viewer engagement, driving advertisers to shift more budgets to connected TV platforms. The market share of digital advertising dedicated to CTV now accounts for 35%, reflecting its rising importance in overall marketing strategies.
With nearly 28 million users, Thailand's connected TV landscape is expanding swiftly. Thai consumers are spending about 75 minutes daily watching CTV ads, indicating high engagement levels. The annual growth rate of 18% highlights the sector's dynamic expansion, driven by technological advancements and changing consumer habits, making CTV a key component of digital marketing in Thailand.