Tanzania's digital advertising landscape is rapidly expanding, with total digital ad spend projected to reach $85 million in 2026. Connected TV (CTV) advertising alone is expected to account for $12 million, reflecting a shift towards more visually engaging and targeted marketing formats. The market share for digital ads has surpassed traditional media, now representing 35% of total advertising expenditure, driven by increased internet penetration and smartphone usage across the country.
The number of digital advertisers in Tanzania is anticipated to grow to 1,200, signaling wider acceptance of online marketing channels. The average digital ad spend per company is estimated at $70,833, indicating higher investments by local and international brands. This trend suggests that Tanzania is becoming a vital emerging market for digital advertising, with significant opportunities for growth in the connected TV segment and beyond.