520
CTV Ad Spend (USD millions)
Projected total ad spend on CTV in Sweden for 2026
78%
Market Penetration of CTV Devices
Percentage of households with CTV devices in Sweden in 2026
15.4
Digital Ad Revenue (SEK billions)
Total digital advertising revenue generated in Sweden in 2026
220
Average Monthly CTV Ad Spend per User (SEK)
Average monthly expenditure on CTV advertising per user in Sweden in 2026
35%
Percentage of Digital Ad Budget on CTV
Share of total digital ad budget allocated to CTV in Sweden in 2026
This growth is driven by the expanding CTV device market and consumers' preference for streaming platforms over traditional TV. The average monthly spend per user is estimated at 220 SEK, indicating strong engagement and targeted advertising opportunities. Overall, Sweden's digital advertising landscape continues to evolve rapidly, prioritizing CTV as a key channel for brands seeking to reach tech-savvy audiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.