4.2 million
Number of social commerce users
Sudan's social commerce user base in 2026
47%
Percentage of online shoppers using live commerce
Share of Sudanese online shoppers engaging in live commerce
35 minutes
Average daily time spent on live shopping platforms
Average time Sudanese consumers spend on live commerce per day
USD 520 million
Total social commerce transactions
Total value of social commerce transactions in Sudan
28%
Growth rate of social commerce transactions
Annual increase in social commerce transaction volume
Sudan's social commerce sector has experienced significant growth by 2026, driven by increased smartphone penetration and improved internet access. The rise of live shopping platforms has transformed the retail landscape, with nearly half of online shoppers participating in live commerce activities. This growth reflects a shift towards digital retail, especially among younger demographics seeking interactive shopping experiences.
The total social commerce volume reaching USD 520 million showcases Sudan's expanding digital economy. As consumers spend an average of 35 minutes daily on live shopping platforms, merchants are leveraging real-time engagement to boost sales. Continued investments in digital infrastructure and mobile commerce are expected to sustain this upward trajectory, making social commerce a key component of Sudan's retail sector.
Frequently Asked Questions
What are the most popular live commerce platforms in Sudan?
Major platforms include Facebook Live, WhatsApp Business, and local apps supporting live video shopping, favored for their accessibility and user engagement.
How is social commerce impacting traditional retail in Sudan?
Social commerce is supplementing traditional retail by expanding reach and offering interactive shopping, but it is also challenging brick-and-mortar stores to adapt to digital trends.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.