Sudan's CTV advertising sector is experiencing rapid growth, with spend projected to reach $45 million USD in 2026. The increase reflects broader digital adoption and consumer shift towards streaming platforms. Businesses are increasingly allocating a significant portion of their marketing budgets to CTV, recognizing its effectiveness in reaching urban and younger audiences.
The number of CTV viewers in Sudan is expected to exceed 8 million, indicating a expanding digital footprint. This growth is driven by improved internet infrastructure and smartphone penetration. Marketers are leveraging personalized, targeted campaigns on CTV platforms, which are becoming essential in the evolving media landscape and digital economy of Sudan.