Spain's live commerce sector has experienced rapid expansion, with revenues reaching €1.2 billion in 2026. The rise in social media engagement and consumer preference for interactive shopping experiences have propelled this growth. Notably, 15 million Spaniards actively participate in social commerce, reflecting widespread adoption across age groups and regions.
The average purchase value via live commerce has increased to €85, indicating consumers' willingness to spend more during live sessions. Social commerce now accounts for 12% of retail sales, signifying its importance in Spain's retail landscape. The market's annual growth rate of 35% underscores its emerging dominance and potential for further expansion.