€68 billion (approx. $75 billion)
Total E-commerce Revenue
Spain's e-commerce revenue is projected to reach €68 billion by 2026, indicating steady growth in online shopping.
78% of internet users
Online Shopping Penetration
By 2026, 78% of Spaniards are expected to shop online, highlighting digital adoption in retail.
€85 ($94)
Average Transaction Value
The average online transaction in Spain is projected at €85, reflecting increased consumer spending.
62% of e-commerce sales
Mobile Commerce Share
Mobile commerce continues to dominate, accounting for 62% of online sales in 2026.
around 145,000
Number of E-commerce Businesses
Spain is expected to have roughly 145,000 active e-commerce businesses by 2026.
Spain's e-commerce sector is experiencing consistent growth, driven by increased internet penetration and mobile device usage. The projected revenue of €68 billion signifies a robust digital economy, with more consumers shifting to online shopping for convenience and variety.
The rise in mobile commerce and higher average transaction values suggest consumers are becoming more comfortable with digital payments and online retail platforms. This trend is encouraging new entrepreneurs and existing businesses to expand their online presence to capitalize on Spain's expanding digital market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.