Live Commerce Statistics in South Sudan (2026)

In 2026, South Sudan's social commerce landscape has expanded significantly, with over 1.2 million active users engaging in live shopping activities. The average sales per user indicate growing consumer trust and platform adoption, despite ongoing infrastructural challenges. The market value reaching USD 18 million demonstrates increasing digital engagement among the population, primarily driven by mobile internet penetration.

Social commerce in South Sudan is poised for continued growth with more platforms entering the space, fostering small business opportunities and consumer access. The relatively modest penetration rate highlights room for expansion, especially as digital literacy improves. This trend indicates a shifting retail paradigm, emphasizing the importance of mobile-friendly solutions and localized content tailored to South Sudanese consumers.