South Sudan's digital advertising market is experiencing significant growth, with CTV ad spending reaching approximately USD 12 million in 2026. The digital ad market now accounts for about 35% of total advertising expenditures, reflecting increasing consumer engagement with streaming content. The rise of affordable smartphones and expanding internet access are key drivers of this growth, enabling brands to target audiences more effectively through CTV platforms.
The number of CTV users is projected to be around 1.2 million, with an average monthly reach of 150,000 viewers. This growth is supported by an annual digital ad spend increase of 18%, indicating a robust shift towards digital marketing channels. As the market matures, South Sudanese advertisers are expected to allocate larger budgets to CTV, leveraging its targeted advertising capabilities to boost brand visibility and engagement.