45,000
Number of social commerce users
Total social commerce users in South Ossetia in 2026
12,500
Average daily live commerce viewers
Average daily viewers engaging with live commerce streams
$12.4 million
Social commerce sales volume (USD)
Total social commerce sales in USD for 2026
68%
Mobile shopping penetration rate
Percentage of social commerce users shopping via mobile devices
$110
Average transaction value (USD)
Average value per social commerce transaction in 2026
The average transaction value of $110 suggests consumers are increasingly willing to spend more during social commerce interactions. Local brands and influencers leverage live streams to connect with audiences, driving higher sales. As digital literacy improves and infrastructure develops, social commerce is expected to further integrate into everyday shopping habits, supporting economic growth and digital inclusion.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.