1,200
Total CTV Ad Spend (USD millions)
South Korea's CTV ad expenditure in 2026 reflects rapid digital media adoption.
35%
Percentage of Digital Ad Budget on CTV
Over a third of digital ad budgets are allocated to CTV platforms in 2026.
22
Number of CTV Users (millions)
South Korea's CTV user base continues to expand, reaching 22 million in 2026.
72
Average CTV Ad Viewership Time (minutes/day)
Consumers spend an average of 72 minutes daily watching ads on CTV devices.
18%
Growth Rate of CTV Ad Spend (2025-2026)
Projected annual growth rate indicates strong momentum in CTV advertising.
South Korea's digital advertising landscape is experiencing a significant shift toward connected TV platforms, with spending reaching approximately 1.2 billion USD in 2026. The increasing popularity of streaming services and smart TVs drives the rapid growth in CTV ad investments, making it a vital channel for brands targeting tech-savvy consumers. The expansion of CTV reach aligns with broader digital transformation trends across the country.
With over 22 million users engaging daily with CTV content, advertisers are capitalizing on targeted, high-engagement ad formats. The high average viewing time underscores the effectiveness of CTV advertising in capturing audience attention. This trend is expected to continue, with an 18% growth rate from 2025 to 2026, reflecting South Korea's leadership in digital innovation and advertising efficiency.
Frequently Asked Questions
What is driving the growth of CTV ad spending in South Korea?
The rise in smart TV adoption, increased streaming service usage, and better targeting capabilities are key drivers behind the surge in CTV ad spending.
How effective are CTV ads compared to traditional media?
CTV ads offer higher engagement, precise targeting, and measurable results, making them more effective than traditional TV advertising in South Korea.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.