Somalia's social commerce sector continues to expand rapidly in 2026, driven by increased mobile access and widespread social media usage. The projected 4.2 million users reflect a significant rise in digital adoption, fueling USD 290 million in sales. Mobile transactions dominate, accounting for 85% of all social commerce activities, highlighting the importance of mobile-friendly platforms for businesses targeting Somali consumers.
Despite infrastructural challenges, Somalia's digital economy shows resilience, with social commerce becoming a vital channel for small businesses and entrepreneurs. The high engagement levels, with users spending an average of 35 minutes daily on live commerce, indicate a growing trust and interest in online shopping experiences. Continued investment in digital infrastructure will likely further accelerate this sector's growth in the coming years.