CTV Ad Spending in Singapore (2026)
Updated March 2026 · Singapore · Digital Advertising
SGD 1.2 billion
CTV Ad Spend
Connected TV advertising expenditure in Singapore in 2026
SGD 4.8 billion
Digital Ad Revenue
Total digital ad revenue generated in Singapore in 2026
78%
Smart TV Penetration
Percentage of households with smart TVs in Singapore in 2026
14 hours/week
Online Video Consumption
Average weekly online video consumption per Singaporean in 2026
89%
Ad Viewability Rate
Average viewability rate for digital ads on CTV platforms in Singapore in 2026
Singaporeans are consuming an average of 14 hours of online video content weekly, fueling demand for targeted advertising on streaming platforms. The ad viewability rate on CTV remains high at 89%, indicating effective ad delivery and audience engagement. Businesses increasingly allocate budgets to digital channels, recognizing the efficiency and reach of connected TV advertising in Singapore's vibrant digital economy.
Frequently Asked Questions
What is the projected growth rate of CTV ad spending in Singapore by 2026?
The CTV ad spending in Singapore is expected to grow at an annual rate of approximately 18% from 2023 to 2026.
How does Singapore's smart TV penetration impact digital advertising?
High smart TV penetration facilitates wider reach and more targeted advertising, boosting overall digital ad effectiveness and revenue.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.