Live Commerce Statistics in Sierra Leone (2026)

By 2026, Sierra Leone has seen a significant rise in live commerce adoption, with over 1.2 million active users. Social commerce sales have reached approximately 45 million USD, reflecting increased digital engagement. The average transaction value has grown to 38 USD, indicating a maturing e-commerce market. Nearly a third of internet users participate in live shopping, driven by improved mobile connectivity and digital literacy initiatives.

This growth highlights Sierra Leone's expanding digital economy, fueled by affordable smartphones and widespread social media use. Small businesses and local entrepreneurs benefit from live commerce platforms, expanding their reach beyond traditional markets. The annual growth rate of 22% demonstrates a steady shift towards online sales, with social commerce becoming a key driver of economic activity in the country.